The 360º Merchandising Powerhouse
Based in Peniche and operating throughout Europe, Forbidden Merch is Portugal’s premier full-service merchandising partner. We bridge the gap between creative vision and the physical world, providing a professional infrastructure for artists, festivals, and brands to connect with their fans.
We don’t just sell shirts; we manage the entire lifecycle of a brand’s physical and online identity. From the first design concept to the front row of a stadium, we are the engine behind the scenes.

Rooted in the Industry
Forbidden Merch was launched on a foundation of real-world “road” experience. Our leadership, spearheaded by Eva Criner, brings decades of international expertise to the Portuguese market.
Eva’s career in the music and events industry began at just 16 years old. Since then, she has navigated the complex logistics of some of the world’s most iconic events and tours, including:
Global Festivals: Rock in Rio (Portugal, Spain, and Brazil) and the London Olympics, Reading, Creamfields, Latitude, Bestival and so much more.
International Tours: Managing logistics and merchandising events for legends like Arctic Monkeys, Jeff Beck, and Faithless.
This deep-seated understanding of how the industry moves—and what fans truly want—is what sets Forbidden Merch apart. We bring “big tour” standards to every project we touch.

The Gold Standard: From Westeros to Hogwarts
Our expertise isn’t just limited to the music stage; it extends to some of the most iconic properties in cinematic history. Eva’s professional portfolio includes pivotal work on the official Harry Potter and Game of Thrones exhibitions. Managing the merchandising and retail operations for these global phenomenons required an uncompromising eye for detail, the ability to handle massive visitor volumes, and a deep understanding of high-end fan collectibles. This experience in “the big leagues” of entertainment retail is baked into the DNA of Forbidden Merch, ensuring that every project we manage—no matter the scale—is executed with world-class precision.

Our Expertise
We specialize in a comprehensive, 360º approach to merchandising, ensuring that our partners can focus on their art while we handle the heavy lifting:
Premium Production: We produce high-quality garments and accessories right here in Portugal, combining local craftsmanship with global retail standards.
E-Commerce & Logistics: We build and manage online stores, handling everything from store build to payment processing and customer service to worldwide fulfillment.
Live Event Management: We are experts in on-site sales, managing concession stands and pop-up shops at major festivals like MEO Kalorama, Afronation, Primavera Sound Porto and Paredes de Coura.
Artist Partnerships: We are the trusted home for the merchandise of Portugal’s top-tier talent, including Diogo Piçarra, Fernando Daniel, D.A.M.A, Da Weasel, Profjam, Dillaz, and many more.

Our Vision
At Forbidden Merch, we view merchandise as a tangible connection between an artist and their community. It is a piece of the experience that fans take home. Our mission is to provide transparency, reliability, and innovation, ensuring that every product we create lives up to the artist’s legacy.
From Peniche to the World.